How to go from Feature to Outcome

Start with the feature request

1. Step back and state the problem

   • Which user problems or needs are you trying to solve?

   • For whom are you solving this problem?

2. Figure out the impact of the problem by asking, "What benefits come from solving this problem?"

   • What benefit would users get from having this problem solved?

   • How does solving this problem help our business?

3. Gather user data

   • How do we know the user has this problem?

   • Is this problem one we should be solving?

     1. Is there a market for solving this problem?

     2. Does this problem fit within our core competencies?

4. Set concrete goals and define success criteria

   • So what if we solve this problem?

   • How do we know we've succeeded?

5. Write an outcome using steps 2, 3, and 5

   • Ex: For (user or segment of users we're solving the problem for), who (problem) we will

6. Return to the original feature request and test multiple ideas

   • Features become solution candidates that are tested